Pepsi, the parent company of Frito-Lay, have announced that they are developing a new kind of product. Chips, but for women.
Yes, you read that correctly. Chips for women.
Apparently, the Doritos you normally scoff by the bag, coating your fingers in tasty orange dust, are NOT chips for women. We’ve been forced into eating non-female-specific chips for years without even knowing. Call me cynical (because I am) but this reeks of a sexist marketing ploy relying on harmful stereotypes. PepsiCo CEO Indra Nooyi was interviewed by Freakonomics, where she discussed the upcoming product.