You know, those things we are apparently supposed to wear between periods? When I was 19, I worked in a pharmacy. I have a vivid memory of a company rep coming to talk to my boss about putting in a panty liner display. I was standing next to her when he explained that the concept behind panty liner marketing was to make women feel that they needed to wear one everyday, thus creating a constant circle of profit.
A man literally stood there and told two women that his company’s genius lay in convincing women that they needed to buy a product that they didn’t actually need. The idea, he said, was to make women feel that liners would keep them “clean”. That’s why, he explained, the packaging uses words like “fresh”.
Needless to say, my boss chose not to stock that particular product. Despite that, panty liners made their way into the market and loads of women buy into the idea that they need them or use them out of preference.